New Logo, New Post, New Stuff

Hey all,

No Thoughts at the moment, I am spending my summer traveling and enjoying vacation before I start work in the fall. But I have done a bit of work on the ThoughtBurner website – I created a new logo (read about it here) and I’ve done some reorganizing of the different pages. I’ve also started working on some new Daily Optimization research projects (which involve some heavy data collecting) and am eating a lot of Korean food (not part of the data collecting, but also delicious). I’ve also created a ThoughtBurner twitter account (@ThoughtBurner) and Facebook page. I should have one or two research projects as well as some new Thoughts, published sometime in August, so make sure to check back soon. Until then, wait on the edge of your seats as you anticipate how much better off you will be when I publish the next Thought that will undoubtedly reveal insights that will help you better optimize your life

ThoughtBurner Logo

ThoughtBurner needed a logo, so I finally made one:


The first character is ‘tau’, a greek letter for ‘t’, and the second character is ‘beta’, the greek letter for ‘b’. Both are in lowercase. As you may have deduced, “tb” or tau-beta stands for ThoughtBurner. The reason that greek letters were used rather than their modernized counterparts is because economists are seriously in love with greek letters. Exhibit A, from a finance class:

Screen Shot 2015-06-05 at 10.28.37 PM


It is only fitting, then, that ThoughtBurner’s logo utilize the letters of economists (really mathematicians but w/e). Also, it looks significantly cooler with greek letters (in the colloquial sense, not the statistical sense).

I would also like to point out that tau and beta work particularly well for the logo due to their common usage in economics. Tau is often used to denote time subscripts in economic models, and beta is usually the ‘coefficient of interest’ when economists run regressions and test for significance. Not only does the tau-beta combination represent the letters of ThoughtBurner, it also is made out of greek letters that are important and commonly used in economics! Basically, I think I’m really clever.

Check out the new logo in action on our new Facebook page and follow us on our new twitter account, @ThoughtBurner.