ThoughtBurner Logo

ThoughtBurner needed a logo, so I finally made one:


The first character is ‘tau’, a greek letter for ‘t’, and the second character is ‘beta’, the greek letter for ‘b’. Both are in lowercase. As you may have deduced, “tb” or tau-beta stands for ThoughtBurner. The reason that greek letters were used rather than their modernized counterparts is because economists are seriously in love with greek letters. Exhibit A, from a finance class:

Screen Shot 2015-06-05 at 10.28.37 PM


It is only fitting, then, that ThoughtBurner’s logo utilize the letters of economists (really mathematicians but w/e). Also, it looks significantly cooler with greek letters (in the colloquial sense, not the statistical sense).

I would also like to point out that tau and beta work particularly well for the logo due to their common usage in economics. Tau is often used to denote time subscripts in economic models, and beta is usually the ‘coefficient of interest’ when economists run regressions and test for significance. Not only does the tau-beta combination represent the letters of ThoughtBurner, it also is made out of greek letters that are important and commonly used in economics! Basically, I think I’m really clever.

Check out the new logo in action on our new Facebook page and follow us on our new twitter account, @ThoughtBurner.

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